Blog Post

The Changing Landscape Of Marketing

Suzy King • Dec 05, 2018

It appears we’re a risk adverse bunch. In fact, we actually prefer to do absolutely nothing according to research by Princeton psychologist and Noble Prize winner Daniel Kahneman.

Yet history shows us progress will continue whether we’re part of it not. Just look at smartphones. Giants like Nokia and Blackberry were caught out by sudden innovation, and today my life is on my phone! My contacts, calendar, social media profiles, camera, banking, emails, music and books are all under one device – I can even top of my electric on the move thanks to my smartphone.

When it comes to business advertising and marketing, businesses have to look beyond old-school techniques and ‘the norm’ to connect with a more savvy, research-led audience. If huge companies can be caught out, the pressure is on small businesses to keep on top of – and get the most out – latest innovations.

Want proof that it’s worth it? Nokia held over 50% of the smartphone market, and collapsed to a mere 3%. At the start of 2018, they were back to 3rd in the UK – behind only Apple and Samsung.

84% of people trust online reviews as they do their friends

People hate being sold to, and the reality is you may not even get the opportunity to tell people why your business is great if your online presence stops them from picking up the phone in the first place.

As we have discovered, people also don’t like taking risks, and it’s important you consistently build trust. Fortunately, the above statistic shows that making the effort to build ‘social proof’ can hugely improve your conversion rate.

In an incredible competitive environment, ‘social proof’ is important; don’t expect people to take your word for it – testimonials and case studies should be on your website and throughout your social media consistently to demonstrate that you are established and trustworthy.

82% expect an immediate response on sales or marketing questions

I remember first joining Facebook back in 2007 and there wasn’t anywhere near the amount of advertising that we now have popping up in our newsfeeds or at the side of our screens.

Did you know that, on your Facebook Business page, it can now link up to Facebook Messenger for instantaneous chats? Facebook also publicly publishes your response time; putting the pressure on you to be on the website permanently. Ignore it? Then anyone researching may think you have poor service, or don’t have the resources.

Social media is such a big part of our lives, it’s not just a way for friends to stay in touch with each other anymore, it’s now an expectation to be able to contact a business in the same way.

75% follow product links posted by friends on Facebook

With its billion strong userbase, Facebook has helped socialise buying experiences. People are far more likely to purchase as a result of seeing a post on Facebook than they are from an advert, or email campaign. They are also more likely to share their experience on social media, further helping the cause for marketeers.

But how do you get seen? It takes time to develop your Facebook Business page, create fresh content, seek out testimonials, find the right pictures, and time it all perfectly to maximise engagement. Then there’s finding more time to talk with your customers on social media and respond to reviews – and that’s the tip of the iceberg!

Is it sounding like a nightmare? You aren’t alone. The good news is that – through our company Miss MPS – I can take care of it for you! If you don’t know how to run a Facebook Business page, let alone set up an event, or reach out to a potential client base – I’m here.

Whether you think your social media needs a freshen up, or you have an event or product launch you really want to push, we can get things underway whilst you can get on with what you do best – running your business.

Give me or my colleagues at Miss MPS a call on 01732 757 870 to discuss how we can transform your company’s online presence.


02 Jun, 2023
In today's fast-paced and demanding work environment, leaving the office early may seem like a distant dream for many. But fear not, because we hold the secret to achieving this elusive goal: the exceptional powers of a Virtual Assistant (VA)! With our efficiency, resourcefulness, and knack for managing tasks, we can be your ultimate ally in reclaiming your precious time and bidding farewell to the office earlier than ever before. So, sit back, relax, and let's explore how as a VA we can work our magic and help you achieve your much-deserved early departure. 1. Master of Organization: Our organisational skills are akin to those of a superhero. We possess the extraordinary ability to streamline your workload, ensuring maximum efficiency and minimal time wastage. By entrusting us with tasks such as scheduling, calendar management, and email prioritisation, you can rest assured that your day will be optimised to its fullest potential. With our meticulous planning, we will help you stay on top of your responsibilities and complete tasks well ahead of schedule, giving you the freedom to leave the office early with a sense of accomplishment. 2. Defending the Fortress: Picture this: You're about to call it a day when your phone starts ringing incessantly, demanding your attention for urgent matters. Fear not! Your trusty VA has got your back. You could have the ability to hand over all calls, screen emails, and handle enquiries, ensuring that only the most crucial and time-sensitive matters reach your ears. With our impeccable judgment and communication skills, we can efficiently handle routine queries, saving you from being tied down by distractions and allowing you to exit the office in triumph. 3. Supercharging Productivity: A VA is a productivity powerhouse. Armed with an array of digital tools and automation techniques, we can work wonders in enhancing your output. From research and data analysis to social media management and account handling, we can tackle tasks that would otherwise devour your precious time. With our assistance, you can harness the full potential of your working hours, completing assignments swiftly and efficiently. The result? Early departures become your new reality. In the age of Virtual Assistants, leaving the office early has transitioned from a mere aspiration to an achievable reality. By harnessing the organisational prowess, gatekeeping finesse, productivity superpowers, and task delegation mastery of a VA, you can bid farewell to your desk earlier than ever before. So, embrace the modern world of remote assistance, unleash the power of a VA, and enjoy the sweet taste of freedom as you leave the office early, knowing that your productivity has never been higher. It's time to make early departures your new office norm! Call us today on 01732 757 870 and leave the office early next Friday!
23 May, 2023
As a virtual assistant, I've often thought about how my job is a lot like a glass of wine. Yes, you read that right – a glass of wine! I know it sounds a little strange, but bear with me and I'll explain. First of all, both virtual assistants and wine come in many different varieties. Just like there are different types of wine – red, white, rosé, sparkling – there are also different types of virtual assistants. Some are designed for basic tasks like scheduling appointments, while others can handle more complex tasks like managing your entire email inbox and bookkeeping. Secondly, both virtual assistants and wine can help you relax and unwind. After a long day of work, there's nothing like pouring yourself a glass of wine and letting your stress melt away. Similarly, a virtual assistant can take care of all the little tasks that add up and cause stress in your daily life. Need to schedule a meeting? Done. Need to book accommodation for a business trip? Consider it taken care of. As well as this when you buy a bottle of wine from a reputable winery, you know that you're getting a high-quality product that will taste great. Similarly, when you choose a well-known virtual assistant, you can trust that it will perform the tasks you ask of it reliably and accurately. Finally, both virtual assistants and wine can be a little unpredictable. You never know exactly what you're going to get – sometimes the wine might be too sweet, or the virtual assistant might make a bigger difference to your life than you had imagined. But just like you grow to love the unique qualities of different types of wine, you will also grow to love everything about your virtual assistant. So there you have it – virtual assistants and wine may seem like an unlikely pairing, but they actually have more in common than you might think! Whether you prefer a glass of red or a virtual assistant that can handle all your scheduling needs, both can help make your life a little easier (and maybe a little more fun). Why not give us a call and start to de-stress your life today?
19 May, 2023
Virtual assistants have become increasingly popular in recent years as more businesses and individuals are realizing the benefits of having a remote assistant. However, there are still some common misconceptions about virtual assistants that prevent people from hiring them. In this blog, we’ll explore these misconceptions and explain why you should consider hiring a virtual assistant for your business or personal needs. Misconception 1: Virtual assistants are too expensive. One of the most common misconceptions about virtual assistants is that they are too expensive. While it’s true that hiring a full-time virtual assistant can be costly, there are plenty of options for those on a budget. For example, you can hire a virtual assistant on a part-time basis or for a specific project. Additionally, virtual assistants are often more affordable than hiring an in-person assistant because you don’t have to worry about providing them with office space, equipment, sick and holiday pay. Misconception 2: Virtual assistants are not reliable. Another common misconception about virtual assistants is that they are not reliable. Some people worry that because they are not working in the same office as their assistant, they won’t be able to monitor their work. However, virtual assistants are just as reliable as in-person assistants. In fact, many virtual assistants have a strong work ethic and are highly motivated because they want to maintain a good reputation with their clients. Misconception 3: Virtual assistants are not skilled. Some people assume that virtual assistants are not skilled because they do everything. However, virtual assistants are often highly skilled professionals who specialize in a variety of areas. For example, you can hire a virtual assistant who is a social media expert, a copywriter, or a graphic designer. You can also find virtual assistants who specialize in more administrative tasks like scheduling, email management, and bookkeeping. Misconception 4: Virtual assistants are not able to communicate effectively. One of the biggest concerns people have when hiring a virtual assistant is that they won’t be able to communicate effectively. However, virtual assistants are often excellent communicators who can adapt to their client’s communication preferences. Many virtual assistants use tools like email, chat, video conferencing, CRM systems and project management software to stay in touch with their clients. Misconception 5: Virtual assistants are only for businesses. While virtual assistants are often hired by businesses, they can also be a great asset for individuals. For example, if you’re a busy professional who needs help managing your personal life, a virtual assistant can help with tasks like scheduling appointments, booking travel, and managing your inbox. Virtual assistants can also help with personal projects like planning a party or researching a vacation destination. So why you should hire a virtual assistant? Now that we’ve debunked some of the common misconceptions about virtual assistants, let’s talk about why you should consider hiring one. Here are some of the benefits of working with a virtual assistant: • Increased productivity: By outsourcing tasks to a virtual assistant, you can focus on the tasks that are most important to you. • Cost savings: As we mentioned earlier, virtual assistants are often more affordable than in-person assistants. • Flexibility: Virtual assistants can work on a part-time basis or for a specific project, which gives you more flexibility. • Access to specialised skills: Virtual assistants often have specialised skills that can help you to complete tasks more effectively. • Improved work-life balance: By delegating tasks to a virtual assistant, you can improve your work-life balance. Virtual assistants are skilled professionals who can help you increase productivity, save money, and improve your work-life balance. What are you waiting for, get in touch today to find out how we can help you with your business or personal needs.
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